The Purpose of Funding

Corporate IP has always been a new marketing concept that has entered this media era, from which every business wants to understand its successful model and profit from it. Unlike previous newspaper or TV advertisements, the arrival of short videos has greatly improved the sense of hindsight and more quickly and effectively implanted the brand effect into the public's vision and deep memory.

    However, not all corporate marketing departments can explore a successful model, because corporate brand explosiveness + short video marketing originally requires professional shooting, professional marketing team, professional marketing system these three basic needs, in order to have the opportunity to successfully create a longer time of enterprise short video marketing, and grow into a corporate brand supported and trusted by the public.

 In our long-term research and corporate branding practice with our clients, we understand the potential of "short video marketing" in the Chinese market and are committed to developing Malaysia's own short video marketing model. Many companies may suspect that many companies and even self-media people are doing short videos, such as Cousin Da Ma, Huang Mingzhi, and even Malay Internet celebrities are doing short videos, so what is different from other people?

    Our short video marketing, compared to the current Malaysian short video bloggers, is different in that... What we're focusing on is "episode short videos" and "creative advertising short videos", these two tracks.

Episode short videos have seven characteristics: streamlined, interesting, convenient to implant advertising, IP manufacturing, strong public acceptance, high promotion, and strong sense of dependence.

Creative advertising short video features are; Creative, strong sense of advertising, high promotion, interesting, streamlined

    Through these two tracks, we hope to give the Chinese people and overseas Chinese a deeper understanding of Malaysia's local humanities and let them automatically convert into brand lovers, creating opportunities for local merchants to export.

 

How to Ensure the plan sucess?

In 2023

The original 4 core figures will be assigned as the main leaders of the following departments:

Personnel Department and Internal Management - 1, Film Content Management - 1, Sales Management - 1, Design Department Management - 1

The average salary of each department is RM4500/month, which is RM18,000/month for four people. The average is RM216,000 a year

In order to make the company grow rapidly, we will hire 4 new members, namely: 2 salespeople, 1 content creator, 1 digital platformer, with an average salary of RM3000/month. RM12,000/month for four people, rm144,000 for one year.

*Based on Xuan Infinite Sdn.Bhd's existing customer conversion rate, 3 sellers, an average of one salesperson will close 6 orders in two months approximately RM10,000/single and memorandum-based long-term customers. 3 salespeople can sign 18 engineering memorandums, with an average of RM180,000 for branding & marketing performance every two months. On average, you can earn RM1,080,000 in sales revenue for the full year of 2023. According to Xuan Infinite Sdn.Bhd's past record, 25% will be profitable on total revenue, so the 2023 profit will be RM324,000.

Important: 

Started to develop short videos with Chinese as the medium to increase sales points, and successfully brought up at least 1 to 2 IPs by the end of 2023.

 

In 2024

The original 4 core figures will continue to be the main leaders of the following departments:

Personnel Department and Internal Management - 1, Film Content Management - 1, Sales Management - 1, Design Department Management - 1

The average salary of each department personnel is RM5000/month, which is RM20,000/month for four people. The average is RM240,000 a year

In order to make the company grow rapidly, we will hire four more new members, namely: 2 sales staff, 1 shooting and editing staff, a total of 8 company members, with an average salary of RM3200/month.

RM25,600/month for 8 people, RM307,200 for one year.

*According to Xuan Infinite Sdn.Bhd's existing customer conversion rate, 5 sellers, an average of one salesperson will close 10 orders in two months, about RM10,000/order and long-term customers based on memorandums. 5 salespeople can sign 50 engineering memorandums, with an average of RM500,000 for branding & marketing performance every two months. On average, you can earn RM3,000,000 in sales revenue for the full year of 2024. According to Xuan Infinite Sdn.Bhd's past record, 25% will be profit from total revenue, so the 2024 profit will be RM750,000.

Important:

Short videos produced in 2023 tend to mature, begin to achieve profitability in 2024, and because of the acceptance of advertising by merchants, it has become the latest sales weapon, thereby greatly increasing advertising profits.

In addition, in 2024, short videos of English and Witch content will continue to be developed to ensure that they can meet the needs of the market. In 2024, at least one IP in addition to Chinese as a medium will be successful and ready for next year's sales selling point.

 

In 2025

The original 4 core figures will continue to be the main leaders of the following departments:

Personnel Department and Internal Management - 1, Film Content Management - 1, Sales Management - 1, Design Department Management - 1

The average salary of each department is RM8000/month, which is RM32,000/month for four people. The average is RM384,000 a year

In order to make the company grow rapidly, we will hire 1 new member, namely: 1 shooting and editing staff, a total of 9 company members, with an average salary of RM3500/month. RM31,500/month for 9 people, rm378,000 for one year.

*According to Xuan Infinite Sdn.Bhd's existing customer conversion rate, 5 sellers, an average of one salesperson will close 10 orders in two months, about RM12,000/order and memorandum-based long-term customers.

5 salespeople can sign 50 engineering memorandums, and an average of RM600,000 for branding & marketing results every two months. On average, you can earn RM3,600,000 in sales revenue throughout 2025. With Xuan Infinite Sdn.Bhd already adding new elements, 30% will be a profit on total revenue, so the 2025 profit will be RM1,080,000.

 

Important:

Short videos in China, England and Wu will all be profitable (accepting advertisements from customers). Successfully manufactured at least 4 IPs and became one of the advertisers of 4A's.org with a successful IP entry. Xuan Infinite will also be preparing for a second financing plan by the end of 2025 with a financing amount of RM5,000,000.

 

In 2026

The original 4 core figures will continue to be the main leaders of the following departments:

Personnel Department and Internal Management - 1, Film Content Management - 1, Sales Management - 1, Design Department Management - 1

The average salary of each department is RM10,000/month, which is RM40,000/month for four people. The average is RM480,000 a year

In order to make the company grow rapidly, we will systematize the company, that is, senior personnel and grass-roots personnel, the original 9 grass-roots personnel, there will be 8 upgrades to senior personnel, that is: sales executive 4, content creation 1, digital personnel 1, shooting and editing 1, the average salary of 1 person RM4,500 / month, 8 is RM36,000, a year conversion is RM432,000. In addition, we will hire 8 more new grassroots members, namely: 2 shooting and editing personnel, 1 digital personnel, 2 content creators, 2 salesmen, 1 secretary, 1 personnel department, a total of 9 grassroots members of the company, with an average salary of RM3500/month. RM31,500/month for 9 people, rm378,000 for one year.

*According to Xuan Infinite Sdn.Bhd's predicted customer conversion rate, 6 sellers, an average of one salesperson will close 10 orders in two months, about RM20,000/order and memorandum-based long-term customers. 6 salespeople can sign 60 engineering memorandums, with an average of RM1,200,000.00 per month for branding & marketing.

On average, the average employee will receive RM7,200,000.00 in sales revenue throughout 2026

However, this year, each senior person will have a KPI assigned, which is a one-time customer of RM20,000 who signs at least 2 orders in two months, and 4 people will receive RM80,000, which translates to RM480,000 a year, combined with RM7,200,000.00 for 6 salespeople, for a total of RM7,680,000.00.

Total revenue for the full year 2026 is RM7,680,000.00. On a 30% basis, the profit will fall at RM2,304,000.00.

 

Important:

Xuan Infinite expects to successfully raise RM5,000,000 by the beginning of 2026 and use the funds to transform the company's other projects. At this time, the senior management also has a performance KPI, that is, 2 single one-time customers every two months. In order to carry out the compensation strategy more humanely, the old employees will be distributed with benefits, and even the performance standards can be achieved to obtain the company's equity

 

In 2027

The original 4 core figures will continue to be the main leaders of the following departments:

Personnel Department and Internal Management - 1, Film Content Management - 1, Sales Management - 1, Design Department Management - 1

The average salary of each department is RM15,000/month, which is RM60,000/month for four people. The average is RM720,000 a year

With financing in 2026, our company will undergo a major upgrade and officially transform into the ranks of multimedia companies.

Both is the process of developing the original influencer to become an artist, the company will open a new department for the agency/artist department.

Use the influence of artists to maximize the benefits of the company and generate additional industrial income.In 2027, short video marketing is not enough to attract new companies or the original companies in the market to continue to favor, but more pursuit of simple and time-saving but can maximize their own company's advertising and marketing programs, and the most direct way is to bring out the business map through "celebrities" through the "artist effect".

The agency/artist department and the original business do not conflict, but are a process of mutual benefit.

*Based on Xuan Infinite Sdn.Bhd's predicted customer conversion rate, with the above "Agency/Artist" department, 6 sellers, an average of one salesperson will close 10 orders in two months, about RM28,000/order and long-term customers based on memorandums.

Plus 3 artists, each bringing in revenue of RM100,000 every three months, this year the "Economic Artists Division" valuation created a huge profit of RM1,200,000.

6 salespeople can sign 60 engineering memorandums, with an average of RM1,680,000 branding & marketing results every two months. However, this year, each senior staff will have a KPI assigned, that is, 1 person to sign at least 2 orders of RM20,000 long-term customers in two months, 4 will receive RM80,000, a year conversion is RM480,000, combined with 6 sales staff RM11,280,000, 2027 can get RM11,760,000 sales revenue throughout the year.

With Xuan Infinite Sdn.Bhd already adding new elements, 30% will be a profit from total revenue, so the full year 2027 profit will be RM 3,528,000.