吃得好一點 陪伴久一點  

Eat Better, live longer.

創辦人威利的愛犬豆豆是 2004年國際飼料品牌中毒事件受害者之一，在漫長的洗腎與治療過程，為了恢復豆豆的食慾與健康，威利開始研讀動物營養學為豆豆烹調新鮮的食物。一個月後，豆豆各項身體指數恢復正常，這段親身經歷讓威利決心推廣寵物鮮食，2009年「Doggy Willie 輕寵食」於焉誕生，讓寵物同樣享有真食物的權益，食得安心不分你我牠！

Willie, founder of Doggy Willie, started research on the best and fresh diet for dogs after his pet DouDou suffered from food poisoning when it ate world-famous brand dog food in 2004. During the long treatment, in order to increase Dou Dou’s appetite and health, Willie began to study about animal nutrition. A month later, DouDou became much healthier, the personal experience makes him decide to promote fresh food for dogs. Doggy Willie Light Pet Food was founded in 2009, providing rights for real food for pets. All life is fed equally! 

 

「Doggy Willie 輕寵食」以「寵物健康食品」鮮明定位，產品原料標示透明，為狗狗量身訂做的配方，很快受到許多消費者青睞。我們持續提升的每個生產環節的品質，提供給毛寶貝最好的營養，是我們對於每一個消費者的承諾。

The Doggy Willie Light Pet Food positioned ourselves as a healthy pet food producer. There are  some guarantees for every customer: We have dedicated to creating and developing unique food formula in order to provide the best nutrition for dogs; We make efforts on keeping the quality of production and show clear information of all of the ingredients in every product in order to ensure the superior quality of life our pets deserve. 

 

 

《品牌介紹/故事》

友善土地 安心純粹 Environmental Friendly, Pure Ingredients.

以鮮食概念創造簡單純粹的寵物飲食文化，還原對食物原始的認識，感受食材真實傳遞的溫暖與信任，讓寵物同樣享有真食物的權益，創造專屬於狗狗與家人的幸福食光。

Simple and pure pet diet culture based on fresh food. Original ingredients are safe and trustworthy. When your pets enjoy healthy, fresh, real food just like you eat everyday, it will bring much more happiness that over your expectation during the mealtimes.

80%的原料產自台灣本土，食材篩選嚴格，食安把關，高規製程，專業調配的均衡營養，讓毛孩健康與美味兼得。追溯食材原產地，詳細了解每個製程，嚴格把關篩選，堅持以最新鮮高品質的原料，生產每項輕寵食的產品。

80% of the product’s raw materials come from Taiwan. It takes high quality ingredients to produce high quality pet food products which is why Doggy Willie insists on personal contact with our local suppliers and growers. All incoming meats, fruits, vegetables, etc. are required to meet strict our specifications. Substantiating the nutritional adequacy of "complete and balanced" dog foods and keeping pets healthy and happy are our main goals. 

對輕寵食而言，來源清楚是基本準則，以珍惜自然所賜為初衷，懷抱感激之心使用為輕寵食選出的每項食材。

Doggy Willie Light Pet Food perseveres in high quality of production and shows clear information of all of the ingredients on every product. We provide you with food that you can trust and feel comfortable feeding to your pets and selected best ingredients with thankfulness that is because everyone at Doggy Willie is concerned and loving pet parent.

 

Doggy Willie的健康哲學 Health Philosophy of Doggy Willie

健康鮮食 x 輕鬆省時 Fresh, Healthy and Convenient

天然的乾燥鮮食，無需解凍、加熱，簡單加水一步驟就能喚醒健康與美味！

自然食材提供寵物純淨營養與膳食纖維，加水還原的鮮食設計幫助寵物攝取充足水份。

No need to cook, reheat, or unfreeze! Doggy Willie light pet Freeze-dried foods can be easily rehydrated with  water in a short amount of time, keeping the food simple and convenient. 

 

定溫烹調 x 高規製程  Minimally Process

不超過100度的定溫烹調維持食材的純淨養份，以高規技術乾燥，避免營養成分變質分解，保留天然維生素與礦物質，避免蛋白質分解，並能鎖住食材原始風味。

All Doggy Willie’s products are minimally processed, raw ingredients such as lean meats, real fruits and vegetables are freeze-dried at gentle processing conditions to retain nutrients of the nice vitamins and minerals. Stable 120°C maintains the nutrients and purity of ingredients. Advanced drying technique prevents spoilage and decomposition of nutrition, locking the original flavor.  

 

品牌堅持 x 營養專業 Complete and Balanced

有別於一般寵物食品的4項營養分析（粗脂肪、粗纖維、粗蛋白質、灰份），輕寵食產品提供13項營養分析資料，給予飼主更詳細而安心的資訊，全產品100%不含化學添加、防腐劑、色素。產品由寵物營養學家及獸醫師的專業營養調配（美國加州大學獸醫學院比較病理所博士Dr.Lee 擔任特約獸醫顧問 / 動物科學與畜產 動物科學營養執行開發)，寵物主食參照美國AAFCO(美國飼料管理協會)與NRC(美國國家科學研究委員會)所建議之營養需求調配，給予寵物均衡適當的營養。

Unlike common pet food  based on 4 nutrition facts (i.e., crude fat, crude fiber, crude protein, and moisture), Doggy Willie’s product is based on 13 nutrition facts and data, that helps customers calculate how much their pets eat easily. Without food additives, flavoring, and chemical color, our product is formulated by pet nutritionists and veterinarians. AAFCO (Association of American Feed Control Officials) and UNRC (United National Research Council) are also consulted for the development of the MIX series so that the nutritional requirements of pets is complete and balanced, supporting every part of your dog’s health including digestion, joints, skin and coat and much more. 

 

嚴選食材 x 食安把關 Food Safety 

輕寵食的生產製造環境皆經過HACCP與ISO22000認證，生產依造人類食品等級規格製作。食材篩選嚴謹，嚴選肉源與台灣在地安心蔬果，原料皆有透明產地履歷，均通過SGS與農藥檢驗。

Doggy Willie’s factory has passed ISO22000 certification and HACCP certification. These reach standards just like people’s food manufacturing process. Our meat, vegetables and fruits are strictly selected with SGS certification and have passed the pesticide residue testing in food. All ingredients we use feature traceability and transparency. Our pets deserve the same quality food as the rest of the family.

 

輕寵食五項不添加 5-NOs

• 不使用基改食材NO Genetically modified ingredients

• 不添加防腐劑 NO Preservatives

• 不使用飼料油 NO Feed oil            

• 不使用化學添加物 NO Chemical additives

• 不使用非人食用等級之原料 NO Ingredients unfit human-grade